Vigorsol Chewing Gum TV Ad

[fleXodus]

Bubblegum, gay bar and muscle growth -- certainly an interesting combination in this European television ad.

Vigorsol Gum TV Spot

Set for some reason in New York's seedy meat packing district, a nerdy guy wearing a backpack walks seemingly unknowingly into a gay bar.

He tries to order a drink but, as he turns, his backpack bumps a big guy's arm and spills his drink. The music stops and the guy gets up, a foot taller than the nerd, looking ready to punch him. (We are to expect this as a standard straight guy reaction.)

The smaller guy takes a stick of Vigorsol chewing gum and, like the comic book hero Incredible Hulk, grows huge muscles. The bigger guy suddenly likes what he sees and the small guy finally realizes he's in a gay bar as he looks around.

Amusingly, the commercial closes with the two slow dancing together.

This farcical ad is a twist on the old-fashioned little-guy-conquers-big-guy story. It would be more positive if the little guy were also supposed to be gay and didn't have an unhappy look of realization as to the type of bar he's in.